Vodafone at Hannover Messe 2017

Vodafone. Goes. Hannover Messe.

Presenting an impressive portfolio at the world’s leading industrial exhibition – a task like this requires perfect coordination and an intelligent solution. And this is what was featured at the Vodafone stand at the Hannover Messe.

The answer was to focus on the essentials. In this case, that meant focusing wholly on central themes of Industry 4.0 rather than attempting to present 100% of the service portfolio. Such themes included the Internet of things and cloud solutions.

But how did we grab the attention of experts from the industrial sector? For example with showcases on energy management, video surveillance, integrated remote monitoring, industry analytics, SAP Cloud, industry process 4.0 and narrow-band IoT.

A selection of topics specific to the target group that led to questions and answers as well as constructive conversations in equal measure. And for plenty of leads.

In summary, following an extremely successful CeBIT exhibition, the first foray into the Hannover Messe promises to be a resounding success. And we once again saw that less sometimes means more. More visitors. More time for one-on-one conversations. More persuasion.