EBACE in Geneva, Jeppesen 2018
New. Business. Class.
What sets a B2B fair apart from a B2C fair? The focus is on business talks, deals and the optimum preparation of specialist topics. Or, in other words, less show and more substance. A prime example of this is Jeppesen’s appearance at the EBACE2018 fair in Geneva, Europe’s most important trade fair for business aviation.
The existing trade fair concept demonstrated its flexibility and adaptability here. One of the prerequisites was that the old stand be kept. And thanks to the new and intelligent division of the stand space, this offered the perfect setting for presentations and confidential talks.
An economical approach coupled with creative realisation. And the fact that it was nevertheless perceived to be an entirely new stand was thanks to its industrial redesign with aviation sector references.
Imitation concrete brought runways to mind, steel elements were reminiscent of aircraft skins and hangars, and large backlit 3D logos looked like airport billboards. In short, a high-flyer.