Vodafone Kabel Deutschland: SMO product launch
Information. Motivation. Congratulations. People’s life situations can be extremely diverse. Just as their needs for communications. Which product features really push sales is a question not easily answered. What to do?
Asking the sales partners seems to be a good idea. And then promptly offering a clever contract solution which meets all the needs identified. Exactly this happened at the SMO Kick-off event of Vodafone Kabel Deutschland in Kassel the other day.
A prelaunch event which was shaped by some 200 media consultants. And by their enthusiasm, motivation and contributions – initially in interactive workshops with creative leadership, and then at an after-work event in the Weinkirche vaulted cellar.
An award ceremony honouring the ‘Club of the best’ put a smile on a number of people’s faces, after which it was down to DJ Brixx to whip up a party atmosphere among everyone else. The motivation factor was so strong that the event was spontaneously extended.
The future therefore looks rosy for an equally impressive product launch. Because anything’s possible when the right people are able to contribute. Simply put: This is what modern crowdsourcing looks like.