TomTom Brand Experience ISPO
Trade fair presence. Dealer event. Launch. Two locations – three formats. The TomTom Brand Experience at the ISPO 2016 provided three highlights in one.
Interactive: The development and implementation of a stand concept – including manning it at the event.
The challenge: the brief to come up with a design with clear, stripped-down formal language that would still stand out among the others and offer a range of interactive product experiences with its built-in showcase wall.
Atmospheric: The dealer event on the second evening of the fair that morphed seamlessly into an after-work party. In keeping with the new TomTom watch and its music features, the event was held at the Bob Beaman Music Club. The 90 hand-picked guests included dealers and business clients, who all really got into the spirit of things. What started out as a relaxed drinks reception later became a cool launch party featuring a DJ and a live performance. The atmosphere was electric. The overall verdict: this is something that should definitely be repeated.
Thrilling: The launch of the Bandit Action Cam. The camera was used by a team of skaters, breakdancers and BMX riders to capture footage of their own personal highlights from the fair and share it via social media channels. The result: strong contacts among the stars of the BMX and skater scenes, more than 100 GB of content for corporate image videos, and a huge amount of interest from the public.
“Service Factory is a very reliable partner for TomTom when it comes to planning and implementing projects. Despite the very short lead time and the considerable time pressure, Service Factory’s implementation of projects such as the ISPO 2016 stand and the accompanying dealer event for our international sport clients was absolutely fantastic. And that, of course, makes it fun to work with them.”
