Vodafone Enterprise Kick-off 2017
Go. For. Red.
Black or red? No question: red, of course, like Vodafone. The Enterprise Kick-off 2017 in Düsseldorf was dominated by Vodafone’s corporate colours – after all, the event marked the start of the new business year and the new communications strategy.
It wasn’t until the evening that red gave way to festive black, when the motto ‘Go for growth. Your effort counts.’ was expressed, casino-style.
The location: a floating casino travelling along the River Rhine. The atmosphere: glamorous and high-spirited. The aim: to achieve as much as possible – just at the roulette table, to begin with.
The guests – around 1,200 employees from the marketing and sales departments – didn’t have to be told twice. They really made the roulette balls spin.
Enterprise Director Alexander Saul was the moderator in the evening, supported by Gregor Glanz and his Las Vegas Showgirls, who led a Frank Sinatra and Elvis Presley revival. While the elaborate decor created a genuine casino-like atmosphere, it was the awards ceremony that ensured real party mood.
The guests applauded and danced until the last ‘rien ne va plus’ was called – and everyone headed off into the new business year feeling thoroughly motivated.
