#digital.ready.tour 2017 roadshow

Digital. Ready. Tour.

A company like no other. And an event like no other. Rather than taking the form of a conventional roadshow, Vodafone’s ‘#digital.ready.tour – Zukunft gemeinsam gestalten’ (Shaping the Future Together) event took people on an inspirational journey through the world of communication and digitisation. It covered six cities in Germany and the latest patterns of thinking – thanks to carefully selected speakers and an interdisciplinary approach.

Interested in a spot of name-dropping? Take Konstanze Kossack of the innovation agency FUTURE CANDY, for example, who assists companies as an expert in the field of digital transformation and who served as a moderator. Or Karl-Heinz Land, strategist and co-author of the bestseller Digital Darwinism: Branding and Business Models in Jeopardy. And the philosopher Richard David Precht, who sees digitisation not so much as a technical issue, but as a challenge for society as a whole.

They all provided new input and generated a lively discussion among the up to 250 guests who attended per city and event. In this way, Service Factory contributed to once again positioning Vodafone as an innovative forward thinker and turned a roadshow into a communicative overall experience for customers at the decision-making level.

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