Bodystreet 2018 convention and kick-off

Bali? Bora-Bora? No – Bodystreet Island!

Life’s a beach. Well, it was for the 1,000-plus participants of the 2018 Bodystreet kick-off event, which unexpectedly took place on Bodystreet Island again. While the atmosphere was somewhat more serious the day before for around 300 guests at the ERFA Convention International, everyone was ready to let their hair down at the beach party the following evening.

The idea was to create a fantastic island atmosphere at Munich’s Robertobeach. Alongside 2,500 tonnes of sand, the event also provided plenty of opportunities for franchise partners and employees of the fitness company to meet and exchange ideas. And, in keeping with the motto ‘ride the winners’ wave’, they were given a lot of encouragement – and were literally able to surf.

Thanks to the surf simulator, palm tree decorations and an area where teams could have surf-themed photos taken, it felt just like a beach party.

The evening got particularly exciting – and emotional – when the RICHY awards were presented for the categories Respect, Integrity, Customer Focus, Have Fun and Why. The performance by The Voice of Bodystreet, featuring the best singer among the employees, also moved the crowd – and got them dancing.

To sum it up: sun, sand and success.

“Our annual kick-off event provides a motivational boost for the whole franchise system. We now invite over 1,000 guests – and they’re able to feel and experience Bodystreet’s brand values here. Service Factory provided fantastic support in this and staged the event incredibly well.”

Matthias H. Lehner, founder and CEO, Bodystreet GmbH
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